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More About TADA

TADA (The Arts Deserve Attention) Productions Inc. is the non-profit parent company of the TADA Theatre that celebrates 15 years of operation in Lincoln’s Historic Haymarket. For over 20 years, TADA Productions, Inc. has offered professional quality, affordable theatre to our community. ​​With an intimate house, The TADA Theatre is the little theatre that does BIG things for the performing arts. Featuring a diverse group of theatrical artists, a dedicated production team, an ever-growing patron base and an esteemed Board of Directors, TADA has involved hundreds of actors, students, designers and regional artists working towards the same goal of connecting our community with the positive power of theatre.


TADA is a recipient of a Mayor’s Arts Award from the City of Lincoln, an Impact Award for downtown development from the Downtown Lincoln Association and a Proclamation for Theatre Excellence from the State of Nebraska. On May 12, 2023 the city of Lincoln, Nebraska declared it TADA Theatre Day for its 15th anniversary and the positive impact it has had on the city.


TADA is also a performance outlet that has showcased local Nebraska talent through a wide array of award-winning productions and regional premieres. It’s received national recognition working with show creators on the Midwest premiere of Jekyll & Hyde the musical and was the first independent theatrical company to be granted rights to perform the New York blockbuster Forbidden Broadway and also produced the regional premieres of The 25th Annual Putnam County Spelling Bee, Happy Days A New Musical, The Spidey Project and Gilligan's Island the musical. TADA has also received direct permission to perform songs from such theatre composers and lyricists as Lynn Ahrens, Stephen Schwartz and Todd Almond.​


TADA strongly believes in the positive power of theatre on our mental health. This initiative is one of the top priorities during this time and we continue to focus on this issue working alongside specialists in this area. During the pandemic, TADA Productions, Inc. lead the way to create the Covid Arts and Entertainment Task Force so that performance venues in our state would remain open and was also responsible for the first outdoor performance done during the pandemic in the United States.


The TADA Theatre also works closely with area colleges and other academic outlets so that students and faculty can perform alongside theatre professionals in a safe and creative environment. TADA has also collaborated with OutNebraska and the LGBTQ community during the production of Fun Home and continues to be a space of inclusivity. During its production of RENT, The TADA Theatre collaborated with The Nebraska AIDS Project and was able to raise a sizable donation as a result. TADA's history has also been filled with a wide variety of other collaborative productions as well such as Sweeney Todd with the Nebraska Symphony Chamber Orchestra, A Cornhusker Christmas with NET Media, Big River and South Pacific with the Lincoln Choral Artists, Beauty and the Beast with Lincoln Parks and Recreation, Quilters with the International Quilt Study Center, several productions with The Lincoln Symphony Orchestra, the critically acclaimed touring production of Side By Side Sondheim, collaborative productions with the Lied Center For Performing Arts including the Carson Theater productions of Little Shop of Horrors, Forever Plaid, Happy Days A New Musical, Chicago, as well as the Lied Commons production of Tony and Tina’s Wedding and a Broadway size production of The 25th Annual Putnam County Spelling Bee on their main stage.

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